Mac
Strikingly thin and fast so you can work, play or create anywhere.
The most advanced Mac laptops for demanding workflows.
Strikingly thin and fast so you can work, play or create anywhere.
The most advanced Mac laptops for demanding workflows.
Available to college students and educators.*
Choose your chip, memory, storage, even colour.
Our Specialists can help you pick something perfect.
Talk one-to-one with a Specialist to set up your Mac and discover new features.
Use the Apple Store app to get a more personal way to shop.
Answer calls or messages from your iPhone directly on your Mac. Use Universal Clipboard to copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so much more.
Apple silicon, and every major component that powers it, is designed for Al — from the CPU and GPU to dedicated Neural Accelerators. Mac combines that smart hardware with deeply integrated software, developer frameworks and an entire ecosystem of apps, making it a powerful platform for AI.
With a huge selection of AI‑enabled apps and open-source AI tools optimised for Apple silicon, AI on Mac is as accessible as it is powerful. And thousands of apps take advantage of AI frameworks built into macOS to deliver smart features in the apps you use every day.
Beyond the industry‑leading protections built into macOS, Apple‑developed AI frameworks enable third-party developers to execute AI tasks on your device. On‑device processing is fast and reliable, and it ensures that your personal data stays on your Mac.