World’s Smallest Music Player Now in Five Great Colors

SAN FRANCISCO—September 9, 2009—Apple® today announced that iPod shuffle®, the world’s smallest music player and the first music player to talk to you, is now available starting at just 579 kronor (ink. moms) in five great colors. iPod shuffle’s intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The iPod shuffle is available worldwide today in a new 2 GB model for just 579 kronor (ink. moms) and a 4 GB model for 779 kronor (ink. moms), and both models come in silver, black, pink, blue and green.

“iPod shuffle is the world’s smallest music player and now comes in five great colors starting at just 579 kronor (ink. moms),” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod shuffle is so small that you almost forget it’s there, yet remarkably, it holds up to 1,000 songs and talks to you.”

iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from your music library. iPod shuffle features a sleek and ultra-wearable design with a built-in stainless steel clip. iPod shuffle users can easily clip it to almost anything and take it everywhere.

In addition to the Apple Earphones and Apple In-Ear Headphones with Remote, third party manufacturers including Sony, V-MODA, Klipsch and Scosche are supporting built-in headphone controls and Belkin and Scosche offer built-in headphone adapters allowing users to enjoy iPod shuffle with their own headphones.

iPod® is the world’s most popular family of digital music players with over 220 million sold. Apple’s new holiday lineup includes iPod shuffle in five great colors starting at just 579 kronor (ink. moms); iPod classic® in a new 160 GB model holding up to 40,000 songs for 3 195 kronor (ink. moms); the incredible new iPod nano® with a video camera available in nine brilliant polished aluminum colors starting at 1 495 kronor (ink. moms); and the revolutionary iPod touch® starting at the breakthrough price of just 1 995 kronor (ink. moms).

Pricing & Availability
The third generation iPod shuffle is available immediately for a suggested price of 579 kronor (ink. moms) for the 2 GB model and 779 kronor (ink. moms) for the 4 GB model in silver, black, pink, blue and green through the Apple Store®, Apple’s retail stores and Apple Authorized Resellers. A 4 GB special edition polished stainless steel model is available in a 4 GB model for 979 kronor (ink. moms) through the Apple Store and Apple’s retail stores. iPod shuffle comes with the Apple Earphones with Remote and the iPod shuffle USB cable. iPod shuffle requires a Mac® with a USB 2.0 port, Mac OS® X v10.4.11 or later and iTunes® 9 or later; or a Windows PC with a USB 2.0 port and Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.

Mediakontakt:
Apple
Petter Ahrnstedt
[email protected]