PRESS RELEASE September 5, 2007

Apple Unveils the iTunes Wi-Fi Music Store

Wireless Music Downloads Directly to iPod touch

MARKHAM, Ontario—September 5, 2007—Apple® today unveiled the iTunes® Wi-Fi Music Store, offering music fans the ability to browse, search, preview, purchase and download songs and albums from the iTunes Music Store over a Wi-Fi network directly onto their iPod® touch. With the iTunes Wi-Fi Music Store, music fans can start enjoying their music purchases immediately on their iPod touch with no computer required. Once they connect their iPod touch back to their PC or Mac®, downloaded music will automatically sync back into their iTunes library. If users have only partially downloaded a song or album onto their iPod touch, their computer will complete the download automatically. Prices and selection on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store.
“The iTunes Wi-Fi Music Store is really fun—you can browse, search, freely preview, buy and instantly download music right onto your iPod touch,” said Steve Jobs, Apple's CEO. “Innovative products like this keep iTunes at the forefront of the digital music revolution.”
Apple today also released the next generation of the world's most popular music and video jukebox, iTunes 7.4, now available as a free download at www.itunes.ca. iTunes 7.4 includes a larger viewing area for movies and TV, filling the entire iTunes window for a richer, seamless video playback experience that looks better than ever. You can now rate entire albums as well as individual songs.
The iTunes Store is the world's most popular online music, TV and movie store and has become the number three music retailer in the US, surpassing both Amazon and Target.* In Canada, the iTunes Store features a catalogue with over four million songs, more than 65,000 podcasts, and over 20,000 audiobooks. Worldwide, the iTunes Store has sold over three billion songs, 100 million TV shows and over two million movies.
Pricing & Availability
The new iTunes Wi-Fi Music Store will be available later this month. iTunes 7.4 is available immediately as a free download at www.itunes.ca. Music purchased from the iTunes Wi-Fi Music Store is priced the same as music from the iTunes store. Internet access is required and a broadband connection is recommended, fees may apply. The iTunes Store is not available in all countries.
    * Based on data from market research firm the NPD Group's MusicWatch survey that captures consumer reported past week unit purchases equivalized so that one CD equals 12 tracks, excluding wireless transactions.
Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
[email protected]
    © 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPod and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.